Craig’s thirst for the wine industry began when he was working in Albany, Western Australia. Visiting wineries in the Porongurup wine region, he discovered a keen interest in wine and the art of wine production.
Craig learnt his craft at the well respected Charles Sturt University and started his career as a Cellar Hand at Sandalford Wines under renowned winemaker Bill Crappsley. Having gained extensive knowledge in wine production, wine chemistry, and laboratory practices, Craig set himself the goal of attaining the role of Winemaker. Craig became Assistant Winemaker at Swanbrook Estate Wines and progressed to Senior Winemaker at Oakover Wines, where he was an integral part in the establishment of the winery. During his time at Oakover, he was responsible for the production of numerous gold medal and trophy winning wines including the Clockwork Cabernet Merlot, which was a runner-up for the prestigious 2007 Jimmy Watson Memorial Trophy.
Always up for a new challenge, Craig accepted the position of General Manager and Chief Winemaker with an international wine company, including the branding for Artisan Estate. Using a technique he developed, fresh liquid wine grape juice was shipped from Western Australia to Bali. It was paramount that the quality of wine being produced in Bali maintained the quality, colour and integrity of Australian made wine. As a result of the production being carried out in Bali, Artisan Estate was able to release wines at a locally produced price point. Consequently, they became the local wine of choice for many of the top 4 and 5 star hotels. During his time in Bali Craig also became a member of the world-renowned Chaine des Rotisseurs – International Association of Gastronomy.
Craig joined Latitude 34 Wine Co for vintage in January 2016 in the role of Winemaker at its St Johns Brook Winery, and more recently appointed to the position of Head Winemaker. Craig is looking forward to the challenge of continuing to elevate Latitude 34 Wine Co wines.
General Manager – South West
Troy Schoof joined Latitude 34 Wine Co as Viticulturist and Vineyard Operations Manager in 2014, bringing with him more than 12 years hands-on experience in vineyard management and premium wine grape growing in the South West and Margaret River regions.
Overseeing Latitude 34 Wine Co’s 126 hectares of vines in Margaret River and the Blackwood Valley, Troy is focused on vine health and achieving the best possible balance of quality and yield every vintage, but first and foremost letting the vines from each region speak for itself through the fruit.
Troy is passionate about the environment and doing all he can to grow grapes in a sustainable way to ensure many more awesome vintages to come. This thinking is also encouraged with the team of workers on the ground.
Troy is focused on providing valuable advice on soil amelioration, ongoing vine health improvement and disease resistance through organic fertiliser and nutrient support.
Troy has undertaken to focus on the use of organic composts and fertilisers across our vineyards.
Troy is currently the President of the Blackwood Valley Wine Association. As the largest grower in the region, Latitude 34 Wine Co is passionate about letting the world know about this unsung hero of a region. Troy is energetic about the industry and fine wines.
Personally Troy loves to go fishing, camping and spending time with his young family.